#Fashion: VETEMENTS (A clone Is Just A Clone) – The fake is the new real or the success of the Vêtements attribute || Fashion is always so obsessed with the momentum. What’s coming next sometimes more important than the right now.
Brands like the Vetements collective couldn’t have emerged in a better time, a multitude of references, creative nonconformists, vegetating segregated on Tumblr, they are the millennials baby and they are watching you! Not the Big Brother.
It’s hard to stand out in the luxury market, have Style.com editors asking to sell your clothes and breaking a place already full of conventions. Beyond the Soviet esthetics, the bling-bling of other times, this brand could replace unusual pieces in the wish lists of all the world’s consumers, and seems that is not stopping there.
As ironically, they decided to pay tribute to the recently deceased website, and completely redesign their own (website) demonstrating the ease with which this generation, plays with pre-established codes and creates images, pieces of clothing, ideas, everyone wants to follow. Press enter to use. But remember that someone might want to abuse.