#Beauty: BEAUTY WITHOUT GUILT || Always moving… That is the motto of our society…
We wake up, have breakfast, take a shower, get quickly dressed, put some makeup on: “Oh, wait… I am already late!”

Also available in Portuguese (PT)

Go to work, and suddenly remember: “I forgot to put some lotion.”
So we go to the shop just around the corner from our office, on our 30min lunch break (well, 15min lunch break since we just had to finish that paperwork before we ate). Grab the first lotion we see, pay and leave the shop.
And then the day passes by, like all days do. At night, sitting in our comfy sofa, drinking that warm cup of tea, we actually look at the lotion we bought: “Oh, what are these ingredients? Do they test on animals? Should I had spent this amount of money?”

We feel a bit guilty, and slowly go back to sleep.

Not the best feeling in the world, so ISM has a recommendation for you. Guilt free brands. From Sidu Beauty with their fair trade Sea Buckthorn from the Himalayas, to Le Labo with their cruelty-free handcrafted fine perfumery, to AvanHeart’s vegan, multifunctional One4All makeup powder.

These are brands for your heart…

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PETIT GRAIN 21 home fragrance – HERE

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PETIT GRAIN 21 home fragrance – HERE

Owner of AvanHeart Cosmetics. Vegan, feminist, human rights fighter.